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Notes on producing fashion imagery at catalogue scale — briefing, workflow and review.


How to brief production-ready studio photos

Studio-grade product imagery is a briefing problem before it is a rendering problem. Here is the checklist our team uses to go from a rough garment shot to a frame that survives art direction review.

A Shopify product photography workflow that scales

Getting a good image is the easy part. Getting a thousand of them onto product pages, in the right order, with the right alt text and the right variant mapping, is the part that breaks. Here is how to structure it.

Keeping a campaign consistent across every asset

A campaign is not a set of images, it is a set of rules that images obey. This is how to write those rules down so a lookbook, a paid social cut and a PDP frame still look like the same season.